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We’re at the UX Conference in London, down by the Houses of Parliament because I want to talk about Jakob’s Law of Internet User Experience. Jakob’s Law of the Internet User Experience is not a law like what they’re debating in Parliament here behind me. It’s not something voted on by politicians. It’s not even

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Would you believe it if I told you that a menu with 20, 30, even 50 options, could be just as fast or even faster than a menu with only 10 categories? It’s pretty unexpected. Traditionally, we think of menus as being most efficient if there’s fewer options to pick from. And don’t get me

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In usability testing, I see a lot of features in sites and apps that frustrate people. One particularly frustrating widget is the cascading menu. When there’s a complex menu on screen with lots of categories that have to be precisely hovered over, people have trouble. There’s a law of human-computer interaction that explains some of

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