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Would you believe it if I told you that a menu with 20, 30, even 50 options, could be just as fast or even faster than a menu with only 10 categories? It’s pretty unexpected. Traditionally, we think of menus as being most efficient if there’s fewer options to pick from. And don’t get me

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Hey guys, welcome to this mometrix video on the Hick-Hyman Law, more commonly known as Hick’s Law. This law is named after the American psychologist Ray Hyman, and the British psychologist William Hick. Hick’s Law states that the time it takes for a person to make a decision increases as the amount of possible choices

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